It's a wrap: Unser Jahr 2025

Hosting this year's Talent Communication & Trainee Summit by Potentialpark was a real highlight. It was all about exciting best practices in talent communication and employer branding. There were plenty of opportunities to network and celebrate the companies that are setting the standard. We had the honor of presenting our Employer Branding TikTok campaign and showing how we authentically reach Gen Z with creators. The enormous interest and the many clever questions from the audience showed how relevant this topic is - a complete success!

In June, we were delighted to attend the Vocatium fair in Hamburg to talk directly to young talents. Over two days, our trainees, dual students and colleagues from the HR team provided information about the wide range of training opportunities at OTTO. It was great to answer questions and give personal application tips - the direct exchange is simply irreplaceable!

September 1, 2025 marked another highlight for us! We were able to film and photograph the Starter Days very closely for our trainee welcome campaign. You can find one of our videos here: Welcome our apprentices.
The Early Career Development Team went all out to give our 41 new recruits a warm welcome to the Otto Group Campus and to give the apprentices and dual students a perfect start to their exciting careers, which range from tech to commercial professions. It's always great to experience the enthusiasm and curiosity of the "first-timers" up close!

This year has been very exciting again, as we have implemented some great employer branding campaigns to make our Employer Value Proposition (EVP) even more visible.

Our big employer branding shoot took place at the beginning of the year: we coordinated a great photo shoot with lots of dedicated colleagues, the impressive results of which are already making our careers page shine and are also being used for our social media channels.

We then recently had another dynamic day of shooting for our new online campaign. We put this together with the agency WongDoody . Several exciting videos were created specifically for our social media channels. You can look forward to seeing them there from January 2026 !