Informations
Jobs
Retail Media
We create the best conditions for effective marketing.
Introducing Advertising Services
OTTO Advertising is one of the three strategic pillars of the OTTO platform. Advertising marketing is relevant to the success of our company. Our customers include advertisers, media agencies and retail agencies.
Retail media at OTTO
After search and social, retail media is now one of the most important marketing trends worldwide and we offer advertisers and agencies full-funnel solutions and use our first-party data and insights to reach target groups at the right time, in the right place and with the right message. OTTO Advertising offers managed and self-service advertising products on and off-site to help advertisers achieve their goals in the best possible way.
Our advertising formats
One of the most popular methods for measurably increasing the visibility and reach of products and brands at OTTO is Sponsored Product Ads (SPA).
With Sponsored Display Ads (SDA), products and brands can inspire customers in particularly relevant advertising environments at OTTO or on external websites and reach them in the middle of the purchasing decision process.
Another option is Live Shopping at OTTO. Brands or products are presented in a live stream, while viewers can interact in real time and shop at OTTO directly from the stream.
Become part of OTTO Advertising and shape the future of retail media with us. With us, you will work in a dynamic and innovative environment where you can contribute your creative ideas and make a significant contribution to the success of our advertising solutions. Take the opportunity to work with state-of-the-art technology and valuable first-party data to provide advertisers and agencies with customized solutions.
Apply now and set new standards in advertising marketing with us.
Unsere Werbeformate
Eine der beliebtesten Methoden, um die Sichtbarkeit und Reichweite von Produkten und Marken bei OTTO messbar zu erhöhen, sind die Sponsored Product Ads (SPA).
Mit Sponsored Display Ads (SDA) können Produkte und Marken in besonders relevanten Werbeumfeldern bei OTTO oder auf externen Websites gezielt Kund*innen inspirieren und diese mitten im Kaufentscheidungsprozess erreichen.
Eine weitere Möglichkeit ist Live Shopping bei OTTO. Hierbei werden Marken oder Produkte in einem Live-Stream inszeniert, während die Zuschauer*innen in Echtzeit interagieren und direkt aus dem Stream heraus bei OTTO einkaufen können.
Werde Teil von OTTO Advertising und gestalte mit uns die Zukunft des Retail Media. Bei uns arbeitest du in einem dynamischen und innovativen Umfeld, in dem du deine kreativen Ideen einbringen und maßgeblich zum Erfolg unserer Werbelösungen beitragen kannst. Nutze die Chance, mit modernster Technologie und wertvollen First-Party-Daten zu arbeiten, um Werbetreibenden und Agenturen maßgeschneiderte Lösungen zu bieten.
Bewirb dich jetzt und setze mit uns neue Maßstäbe in der Werbevermarktung.
Are you interested in effective marketing?
The 5 Advertising Services Teams
Business Development
Business Development drives the development of the marketing and product portfolio. Specifically, projects for the further development of the onsite and offsite products of Advertising Services for the retail media business are managed here.
Platform and retail partners or external advertisers use the extensive product portfolio and our marketing and data expertise to increase visibility in the relevant target group.
Key Account Management on the marketplace: Our sales business
In the key account function, the sales colleagues look after the marketplace partners and colleagues in the purchasing areas (categories) with regard to marketing opportunities at OTTO. This is implemented, for example, with onboarding to self-service functions on the platform or by means of extensive campaigns for entire product lines. Depending on the area, the discussions take place directly with the partners or the category.
Operations & Tech
This area works cross-functionally on the planning, execution and optimization of advertising campaigns. The department is divided into four teams:
- Operations: The "COPS" create, manage and evaluate the campaigns.
- Creative Solutions: The creative implementation of advertising opportunities (display, video, newsletter,...)
- Programmatic: Inventory is bought or own inventory is sold
- Technology: This where we develop our features, check the proper functioning of our tech stack and implement features or apps.
Funnel +
It is important to us that our employees can combine their work and private lives as effortlessly as possible. That's why you can choose to support us from 65 hours up to up to 130 hours a month, five days a week. Since the beginning of 2021, this area has been established as a start-up within OTTO. The cross-functional team consists of:
Together, the colleagues are working on a platform that allows online stores to generate new revenue streams by marketing order confirmation pages. They are also looking at advertising options for efficiently acquiring new customers. All this with the speed of a start-up and the resources of a large company.
- Front-end developers*,
- Backend developers
- Partner managers (junior and professional)
- Performance marketing managers (junior)
Together, the colleagues are working on a platform that allows online stores to generate new revenue streams by marketing order confirmation pages. They are also looking at advertising options for efficiently acquiring new customers. All this with the speed of a start-up and the resources of a large company.
Controlling & Finance
This department ensures transparency. In other words, the colleagues demonstrate the successes of Advertising Services and its positive contribution to OTTO's profitability. They also act as business partners for various departments.
And which team do you fit into?
Advertising Services is diversified. In addition to frontend/backend developers, project managers, product owners, marketing & PR specialists and controllers, the division offers a variety of different job profiles. The teams are dynamic and bring a hands-on mentality and a strong team spirit. A high level of self-motivation, a great willingness to learn and a fundamental interest in retail media are required here.
Among the colleagues in Advertising Services, the exchange with other departments is cultivated and a lot of work is done with internal, but also external interfaces. Due to the size of the department and the resulting diversity in the teams, both professional and individual development is possible.
For example, it is common practice in the operations area to rotate through each employee, who gets to know every product managed and marketed, in order to avoid "insular knowledge".
Jobs in the field of Retail Media
People at OTTO
"Among other things, I am responsible for the implementation of the advertising (Inshop Promotion) on otto.de, Sponsored Product Ads and Sponsored Brand Ads, and thus implement the wishes of suppliers and partners in the form of campaigns."
Julia, Junior Operations Manager
Timon mit Laptop im Büro auf dem Weg zu einem Meeting