Informations
Jobs
Hi Felix, what are your tasks as Lead Product Manager Apps?
As Lead Product Manager Apps, it is my job to optimize the value of the OTTO app from a customer-centric and stakeholder perspective. To do this, I always weigh up the perspectives of usability, technical feasibility and business value. To do this, I work with a cross-functional team of many different experts. Operationally, we manage the product development process together, continuously improving our product, the OTTO app, and strategically driving our "app-first" target vision internally.
How does the team work on the further development of the OTTO app?
We analyze the market as well as the wishes and pain points of our customers - we do this together with our UX researchers and UX designers. From this, we derive specific requirements that we translate into user stories for our software developers. After implementation, we validate the results based on data with our data analysts. We check whether our hypotheses are correct and whether we have been able to improve the user experience - which is ideally reflected in better conversion, higher sales figures or larger shopping baskets.
How do impulses for innovation arise?
We gather ideas from a variety of sources: User feedback from lab tests and reviews in the app stores, qualitative surveys or benchmarking, where we look at how other players in the market are proceeding. We also take a closer look at technological developments that Apple and Google provide us with software updates.
What do you like about your work as Lead Product Manager Apps at OTTO?
The app is opened by a seven-digit number of users every day, making it an extremely relevant and tangible product. It's fun to see an immediate, demonstrable effect of optimizations. The complexity of the product means I have to deal with so many different colleagues, which means my work never gets boring. Whether tech or legal, marketing, brand & advertising or corporate communications - the variety of topics means there are overlaps in many areas of OTTO.
What innovation have you successfully completed recently and what are you currently working on?
We recently developed a special app screen that displays a prominent information page for a few seconds at the start of the app during major promotions. This was used during Black Friday last year, for example. At the same time, we launched and optimized an inbox , an app-exclusive feature that enables us to place messages with a wide reach and make them available for longer. We are also currently looking into implementing a visual search - the ability to search for a product using a photo.
If you could implement any innovation, what would you like to do?
I would like to renew the top and bottom bar, which is currently relatively rigid. I'm really looking forward to migrating to the newer technologies of SwiftUI and Jetpack Compose, which will give us a lot more flexibility : We could then show and hide elements when scrolling or pull the search bar down on a trial basis. Small animations when adding an item to the shopping cart would also be conceivable. This migration is a decisive step towards implementing many other topics and improvements.
You'd like to be
a part of the further development?
1 person likes it.
0No comments yet.
Write a comment
Answer to: Reply directly to the topic